The 2020 Enterprise in the Digital Age...
16
The challenges: differentiation and innovation
•
Understanding
:
it is fundamental to assimilate competitors’
business models, as well as the strategies of the main digital
technology players, the latter being as much a potential threat
as an important lever for development.
•
Transforming
:
large groups, especially if economically
powerful, often have difficulty transforming their
organisational structure and integrating innovation, owing to
their complexity.
•
Listening
:
anticipating consumer needs and favouring
customer experience require a constant evolution of the
business model, to keep the business agile.
•
Forming alliances
:
creating strategic partnerships with
the ecosystem of the business, in particular the supplier,
accelerates the innovation process and reduces
time to
market
.
•
Adjusting
:
the digital transformation needs to take into
account the context and the business stakes of companies.
•
Innovating
:
French know-how in program development may
become more and more strategic for businesses.
