The 2020 Enterprise in the Digital Age...
20
The challenges: dialogue and trust
•
Collaborating
:
one of the characteristic challenges of
partnerships is to manage the paradox between, on the one
hand, internal resources (including the IT department) that
encounter collaboration difficulties of various degrees, and on
the other hand, the market, which requires working in close
cooperation to improve innovation.
•
Establishing dialogue
:
companies are confronted with the
challenge of cultural interoperability, in encouraging dialogue,
even without a shared common language.
•
Establishing trust
:
a partnership relationship is always
based on trust. As such, the aim is not to “collaborate for
collaboration’s sake” but to collaborate in order to progress
together, so as to create communities that engage clients and
collaborators.
