Page 22 - The 2020 Enterprise

The 2020 Enterprise in the Digital Age...
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Rethinking organisation
to improve innovation
ThLe context: understanding digital practices
The most innovative digital uses no longer stem from companies.
Companies must look for innovation in everyday activities, open
themselves to the collective intelligence of their ecosystem and stop
limiting innovation to a select group of insiders. This major trend,
which we see in daily life, is turning business organisation models
upside down.
Digital technology favours an interdisciplinary matrix organisation
structure, where collaboration is indispensable. But, internal
collaboration runs up against individual resistance, cumbersome
organisational structures and cultural habits.
Companies must look for innovation in everyday
activities, open themselves to the collective
intelligence of their ecosystem and stop limiting
innovation to a select group of insiders!
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