The 2020 Enterprise in the Digital Age...
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The stakes: trust and quality
•
Relying on the quality of the data
:
the company will only be able
to create value from data exploitation if the data is of high quality.
•
Enhancing
structured and unstructured data pools.
•
Creating trust
:
it is essential to foster trust around data use (and
more so if the data has been collected via the Internet of Things);
there would be no digital economy if it weren’t for trust. Individuals
need to be able to take hold of and manage their digital identity
efficiently.
•
Guaranteeing ethics
:
this goes hand in hand with creating trust.
Ethics, from a legal and social point of view, must be considered a
strategic asset for businesses.
The challenges: ethics and trusted third parties
Promoting a set of ethical rules makes businesses more competitive
than their rivals (and also improves their image). The main challenge
is to come up with a system of trust which guarantees the creation of
value and of innovation. This challenge can be met with an approach
that includes:
•
Elaborating charters to guarantee transparency
•
Favouring partnerships with clients (engaging the clients)
•
Calling on trusted third parties
•
Offering informed choices to clients
•
Educating and raising awareness amongst clients
•
Abiding with a legal framework even if it is yet to be finished
•
Establishing an adapted governance system
