The Stakes and Challenges
29
Example: Axa’s Guide to Digital Common Sense
The insurance company Axa published a practical guide, the result
of a participatory initiative that took place over a few weeks in
2013,
that brings together contributions from collaborators, users
and outside experts on digital technology.
TheGuide toDigital Common Sense focuses on advice and important
points to remember to browse the web securely, and is articulated
around eight themes:
-
how to protect your private life and data
-
what to put on your social network profiles
-
identity usurpation and digital delinquency
-
how to manage your e-reputation
-
how to gauge the trustworthiness of online information
-
how to build your professional reputation and develop your brand
-
employer-employee relationships on social networks
-
how to educate your children in digital technology?
