The Stakes and Challenges
37
The stakes: dematerialisation,
preserving personal rapports
How far can the dematerialisation of companies go before
compromising the quality and the strength of human relationships?
Collaboration cannot be taken for granted, especially by
first-line managers who feel unarmed by this profound
transformation, and often, stripped of a degree of power
and responsibility.
Moreover, acompany’s relationshipwithdigital technology
differs depending upon whether or not their collaborators are in direct
contact with clients.
Managers and directors must therefore ensure that there is no divide
between the different categories of users in the company.
Collaboration
cannot be taken
for granted
