The Stakes and Challenges
39
Example : the CIGREF reference framework
for digital culture
With the creation of a
,
CIGREF aims to provide managers and directors with a strategic
thinking tool that helps to:
•
Develop a common vision of what digital culture means to
businesses;
•
Understand the perceptions of the different players, and
evaluate the differences;
•
Identify assets and obstacles of a business concerning digital
culture;
•
Initiate dialogue, mobilise the different players and develop an
action plan
